Adello Receives the 2015 SVIEF Top 30 Innovation Award
Redwood City, CA – September 28, 2015 – Adello receives the 2015 Top 30 Innovation Award from the Silicon Valley Technology Innovation & Entrepreneurship Forum.
Adello was recognized for its unique technology that is transforming mobile advertising through data science. The company focuses on improving the efficiency in ad spent by identifying the most responsive customers through machine learning. This is a win-win situation: customers see less ads and advertisers sell more with the same advertising budget.
The key to Adello's success is its patented real-time analytics platform that evaluates billions of advertising impressions every day. For each impression, the scoring algorithms consider thousands of attributes to find those with the highest predictive power for a conversion. The key is to measure every single step in the customer journey and feed it back to the system. This results in a self-optimizing system that learns from each new ad view, interaction, website landing, and purchase.
Jana Uhlig, COO and Co-founder of Adello, explains: "Digitization is changing the world around us through the availability of data and technologies. Advertising is just one of many industries to be disrupted. Through data and data science, we can change the world for the better, by achieving more with less. We are happy and humble to be among the great companies who received the SVIEF award."
The Silicon Valley Technology Innovation & Entrepreneurship Forum (SVIEF) is an international conference that focuses on innovation and business partnerships. The 5th SVIEF took place at the Santa Clara Convention Center on September 26th & 27th. The event featured 100+ high-profile speakers, 100+ tech exhibitors, and 10,000+ attendees.
Adello is reshaping the advertising industry as we know it today. Adello's media-buying platform harnesses the power of Big Data technology to deliver mobile advertising to the right customer at the right time and location. More than 500 advertising partners trust Adello's self-learning campaigns to achieve their brand and direct-response goals in diverse industries from retail to luxury cars to financial services. Adello has offices in Europe, North America, and Asia. For more information, please visit: http://www.adello.com
Jana Uhlig, COO