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Adjusting messaging and In-Market tactics during Covid-19 crisis

Week 3 of Covid-19 shut-down. By now most companies worldwide have sent their employees to [...]

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Advertising in time of crisis

The Coronavirus has brought the world economy to the brink of collapse. Hopes for a [...]

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Open Exchange or Private Marketplace (PMP) – Mobile Advertising in times of No-Cookies policy

Most public announcements in 2019 already pointed into the direction of change: big companies such [...]

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Warum die letzte Dekade eine Smartphone-Ära gewesen ist

“There’s no chance that the iPhone is going to get any significant market share. No [...]

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Designing for mobile: Why do visually attractive ad units matter for mobile advertising?

The outlook for the development of the advertising industry in 2019 were rather on the [...]

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Warum auch für die Programmatic-Szene eine neue Online-Währung wichtig ist

In der Diskussion um die neue Online-Währung des SMDH haben sich bisher die Ad Tech-Firmen [...]

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