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Does cheap CPC bring you real quality results?

Do you still measure mobile ad campaign performance based on CPC rate? What is your [...]

The dream of optimizing for CPC – let’s face reality

In digital marketing, ad campaign performance measuring is often ends on a simple: how well [...]

#InDataWeTrust: Static vs. Interactive ad performance

Covid-19. Lockdown. Marketing budget cut. Bankruptcy. It’s just a beginning. Still, despite the Covid-19 crisis [...]

Rich Media: The tip of the iceberg with massive AdTech and AI underneath

One of the most powerful tools in the world of mobile marketing is rich media. [...]

How to predict Ad Viewability

Only a decade ago, the main task of marketing specialists was to find where their [...]

Adjusting messaging and In-Market tactics during Covid-19 crisis

Week 3 of Covid-19 shut-down. By now most companies worldwide have sent their employees to [...]

Advertising in time of crisis

The Coronavirus has brought the world economy to the brink of collapse. Hopes for a [...]

Open Exchange or Private Marketplace (PMP) – Mobile Advertising in times of No-Cookies policy

Most public announcements in 2019 already pointed into the direction of change: big companies such [...]

Warum die letzte Dekade eine Smartphone-Ära gewesen ist

“There’s no chance that the iPhone is going to get any significant market share. No [...]

Artificial Intelligence, Mobile Advertising and Boosted ROI

Sci-fi movies showcasing self-programming computers was closer to a dream than reality just a decade [...]

Designing for mobile: Why do visually attractive ad units matter for mobile advertising?

The outlook for the development of the advertising industry in 2019 were rather on the [...]

Warum auch für die Programmatic-Szene eine neue Online-Währung wichtig ist

In der Diskussion um die neue Online-Währung des SMDH haben sich bisher die Ad Tech-Firmen [...]