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Category Archives: Advertising Industry

Schweizer Mobile Advertising Markt-Studie 2020

Im vergangenen Jahr 2019 hat Mobile seine Spitzenposion der Mediennutzung zementiert. Kein anderer Touchpoint hat [...]

30
Jan
Mobile Ad Spendings übersteigen die kumulierten Umsätze aller klassischen Medien in den USA

Gemäss einer aktuellen Schätzung von eMarketer haben im vergangenen Jahr die US-Investitionen in Mobile Advertising [...]

15
Jan
Neue Zahlen zur Mobile-Nutzung in der Schweiz

Gemäss eMarketer haben die Ad Spendings des amerikanischen Mobile-Marktes im letzten Jahr die Investitionen in [...]

07
Jan
Fraud auch bei den grössten Tech-Firmen – Eine Analyse von Mark Forster

Wie von Craig Silverman, Buzzfeed, in seinem Report, der die Werbeindustrie wachrüttelte (und einige Aktien [...]

20
Dec
Advertising Fraud: Wie Betrüger mit Hilfe von Machine Learning entlarvt werden können

Die Werbeindustrie unterscheidet sich von anderen Branchen in vielerlei Hinsicht. Betrug ist keine davon. Denn [...]

29
Nov
Gender Targeting und der Unterschied zwischen Mann und Frau

Programmatic Advertising liefert verschiedenste Targeting-Optionen. Gender Targeting ist eine davon. Während auf traditionelle Weise die [...]

23
Oct
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