​​​​​​​​​​​​Mobile Advertising Re-inv​ented

Adello unifies best Mobile talent across different disciplines.

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​MANAGEMENT TEAM​​



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Dominique Mégret, Advisor

MBA Insead

Head of Swisscom Ventures

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Matthias Frey, Advisor

PhD ETH Zurich Signal and Information Processing

Chief Technical Architect, MTI Japan

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Bettina von Kupsch, Board Member

MA Communication / MA Economics

Cap Gemini Telco Consulting Global / Swisscom Mobile Head of Market Strategy

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Mark Forster, Founder and CEO, Board Member

MBA University of St. Gallen

Former CEO of OnEmotion (exit to GBMN.SWX in 2008)

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Sandor Laczko, Country Manager Switzerland, Board Member

MA University of Zurich 

Swiss Pioneer in Mobile since 2008

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Immo Hütte, Director EMEA Markets

Dipl-Kfm. Erlangen-Nürnberg

Former Country Manager at Tradedoubler 

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Ron Kwok, APAC Markets

MBA Northwestern (Kellogg​​​)

Former Financial Trader

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Vanessa Marr, VP Product

MA University of Zurich

Former Country Manager at Microsoft Advertising

Dr. Jan Stoess,​​​​ VP Engineering

PhD in Computer Science University of Karlsruhe
Former post-doctoral researcher at Karlsruhe Institute of Technology

Dr. rer. nat. Bastian Kronenbitter,​​​​ Head of Data Science

PhD Karlsruhe Institute of Technology
Former particle physicist, now data scientist

Leandro Steiner,​​​​ Head of Operations

BA University of Zurich

Mobile Programmatic and data expert

NEWS

After their initial participation in 2014 Swisscom Ventures increase their investment in Adello. Swisscom Mobile's former Head of Market Strategy Bettina von Kupsch reinforces Adellos Board of Directors.

July 08, 2017: Adello signs the Code of Conduct for Programmatic Advertising

As the first Mobile Adtech-Company Adello signs the Code of Conduct for Programmatic Advertising of the IAB Switzerland and the BVDW for the DACH Region.

June 22, 2017: Infographic - Real-time Bidding and Interaction Rates in Switzerland

In Switzerland automated Campaign Management has become a new Standard. A new Infographic shows the current Status on Programmatic Advertising, User Interaction Rates and the most popular Ad Units.

June 08, 2017: Swiss Ad technology takes over China

Adello entered into a partnership with the chinese digital agency NetBooster who obtained the right to use the Adello AdCTRL technology.

Mai 18, 2017: Digitalsunray Media relies on Adello technology

The full-service agency Digitalsunray Media and Adello are furthering their partnership after years of cooperation.

Mai 11, 2017: Adello sets new standards for ensured Viewability

As the first AdTech-Company to ensure Viewability Adello launches a new product regarding 'Viewable Ad Impressions'.

April 11, 2017: Adello expands further in APAC

Adello opens a new site in Jakarta, Indonesia to meet the market demands.

February 16, 2017: Statista: Adello was awarded the fastest growing AdTech company in Switzerland

Adello officially is the 9th fastest growing company in Switzerland

September 19, 2016: Adello grows within the EMEA region 

Three new faces are joining Adello's Zurich offices in October 2016.

July 6, 2016: Adello launches 360 Degree Mobile Ads 

Adello is the first mobile company to launch 369 degree mobile ads which measure interaction in real-time for on-the-fly campaign optimization

May 15​, 2016: Adello publishes Top Mobile Advertising Acronyms ​

Adello published an infographic showcasing 2016's Top 50 Mobile Advertising Acronyms.

February 24, 2016: Adello Wins 2016 Silver German Stevie Award for Best Technology​​

Adello was named the winner of a Silver Stevie® Award in the Best Technology category in the second annual German Stevie Awards.

December 22, 2015 - Businesswire: ​Adello Adds a Third Dimension to Mobile Ads​​

Continuing the path of innovation, Adello is excited to be the first mobile adtech company to integrate 3D Touch across all mobile creative ad units.

September 28, 2015 - Adello Recieves the 2015 SVIEF Top 30 Innovation Award

Adello receives the 2015 Top 30 Innovation Award from the Silicon Valley Technology Innovation & Entrepreneurship Forum.

August 26, 2015 - Newswire: Adello Contributes to the Apache Hadoop Project

Adello contributes to the Apache™ Hadoop® project, an open-source software used for reliable, scalable, distributed computing of large data sets.

July 8, 2015 - Venture Lab: Swiss Startups Ready to Conquer China

The Swiss national startup team of 2015 is once again ready to conquer the Chinese market. The 10 startups are active in multiple high-tech domains and have been chosen among more than 50 high profile applications.

August 13, 2014 - PE HUB: Adello nabs $2mln Series A

Swiss mobile advertising firm Adello has closed $2 million in Series A funding. The investors were Swisscom Ventures and Adello management. According to the firm, the capital will be used to expand into Asia and the U.S.​

August 13, 2014 - CIOL Bureau: Adello closes USD 2M in funding

More than 500 companies have opted to run their mobile advertising campaigns on Adello's platform.

August 13, 2014 - Bernama: Mobile Media Company, Adello, Closes USD 2M In Funding From Swisscom Ventures And Adello Management To Expand Into Asia And The United States

Adello, a leader in mobile advertising in Switzerland, has secured 2 million in Series A funding from Swisscom Ventures and Adello management for further expansion into Asia and the United States.

August 13, 2014 - The Malay Mail Online: Adello secures US$2m funding to allow expansion into Asia, US

Adello, a leader in mobile advertising in Switzerland, has secured US$2 million (RM6.38 million) in Series A funding from Swisscom Ventures and Adello management for further expansion into Asia and the United States.

August 13, 2014 - Business Wire: Mobile Media Company, Adello, Closes USD 2M in Funding From Swisscom Ventures and Adello Management to Expand Into Asia and the United States

Adello, a leader in mobile advertising in Switzerland, has secured 2 million in Series A funding from Swisscom Ventures and Adello management for further expansion into Asia and the United States.

August 13, 2014 - Broadway World: Mobile Media Company, Adello, Closes USD 2M in Funding From Swisscom Ventures and Adello Management to Expand Into the US

Adello, a leader in mobile advertising in Switzerland, has secured 2 million in Series A funding from S​wisscom Ventures and Adello management to further accelerate the company's global expansion into the US.

August 12, 2014: Mobile Media Company, Adello, Closes USD 2M in Funding from Swisscom Ventures and Adello Management to Expand into the US

Adello, a leader in mobile advertising in Switzerland, has secured 2 million in Series A funding from Swisscom Ventures and Adello management to further accelerate the company’s global expansion into the US.

Download PDF

February 21, 2014: Adello Expands to Asia

Download PDF (In German)

A​ugust 29, 2013: Technology break-through to disrupt mobile advertising.

Adello, leading European DSP merges with HStreaming, leader in low-latency Big-Data analytics Download PDF

August 13, 2013: New Advertising Formats for Swiss Smartphones.

Adello and OMD bring a new advertising format to Swiss Smartphones. Download PDF (In German)

February 21, 2013: Adello uses HStreaming Technology for AdCTRL.

AdCTRL increases advertising efficiency for advertisers, app developers, and exchange platforms through real-time analytics based on HStreaming technology. Download PDF (In German)

February 15, 2013: Adello Repositions for International Market.

Thelargest Swiss mobile advertising marketer Adello expands internationally and repositions itself as Adello Group. Download PDF (In German)

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