​​​​​​​​​​​​Mobile Advertising Re-inv​ented

​Adello delivers exceptional accuracy in audience targeting through award-winning technology and self-improving campaigns.

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​MANAGEMENT TEAM​​

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Mark Forster, Founder and CEO

Mark is a serial entrepreneur and investor with the proven ability to build and scale technology startups. To date, he has been part of three successful exits in the mobile space. Before Adello, Mark co-founded several technology startups, including OnEmotion, a mobile marketing development company, which was acquired by Goldbach (GBMN.SWX). Mark is regularly invited to speak at digital events and universities about the mobile industry and its future. Mark Forster received his MBA from the University of St. Gallen in Switzerland.​​

Dr. Jan Stoess,​​​​ VP Engineering

Jan leads the engineering team that is behind AdCTRL's award-winning technology. Jan co-founded HStreaming, a Big Data technology company that merged with Adello in 2013. Prior, Jan was working as a postdoctoral researcher and lecturer at Karlsruhe Institute of Technology. During his research, he worked at IBM Research and VMware. Jan holds patents and publications in the areas of massive-scale computing, distributed storage, and energy management in datacenters. Jan Stoess received a PhD in Computer Science from the University of Karlsruhe, Germany.

Dr. ​Michael Prim, Head of Data Science

Michael is leading the data science team that utilizes Adello's AdCTRL platform to provide unique machine learning applications for the mobile advertisement industry. Michael has a background in high-energy particle physics, a field that naturally combines software engineering, big data, and data analytics on a large scale. Before Adello, Michael worked at Blue​ Yonder a predictive analytics company. Michael ​Prim holds a PhD in Physics from the Karlsruhe Institute of Technology, Germany.​

​Vanessa Marr, VP Product & Marketing

Vanessa is a Digital Product & Communication Marketing specialist combining both the publisher and advertiser view. Before Adello, Vanessa worked over 15 years within the Digital Advertising industry in various local and international roles, including being last responsible for Microsoft's advertisin​g business in Switzerland. She has a strong background particularly in digital media and consumer insights. Vanessa Marr received an MA in Communication from the University of Zurich, Switzerland.

NEWS

February 16, 2017: Statista: Adello was awarded the fastest growing AdTech company in Switzerland

Adello officially is the 9th fastest growing company in Switzerland

September 19, 2016: Adello grows within the EMEA region 

Three new faces are joining Adello's Zurich offices in October 2016.

July 6, 2016: Adello launches 360 Degree Mobile Ad

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Ade

llo is the first mobile company to launch 360 degree mobile ads which measure interaction in real-time for on-the-fly campaign optimization. ​​

May 15​, 2016: Adello publishes Top Mobile Advertising Acronyms ​

Adello published an infographic showcasing 2016's Top 50 Mobile Advertising Acronyms.​

February 24, 2016: Adello Wins 2016 Silver German Stevie Award for Best Technology​​

Adello was named the winner of a Silver Stevie® Award in the Best Technology category in the second annual German Stevie Awards.

December 22, 2015 - Businesswire: ​Adello Adds a Third Dimension to Mobile Ads​​

Continuing the path of innovation, Adello is excited to be the first mobile adtech company to integrate 3D Touch across all mobile creative ad units.

Adello Recieves the 2015 SVIEF Top 30 Innovation Award

Adello receives the 2015 Top 30 Innovation Award from the Silicon Valley Technology Innovation & Entrepreneurship Forum.

August 26, 2015 - Newswire: Adello Contributes to the Apache Hadoop Project

Adello contributes to the Apache™ Hadoop® project, an open-source software used for reliable, scalable, distributed computing of large data sets.

July 8, 2015 - Venture Lab: Swiss Startups Ready to Conquer China

The Swiss national startup team of 2015 is once again ready to conquer the Chinese market. The 10 startups are active in multiple high-tech domains and have been chosen among more than 50 high profile applications.

August 13, 2014 - PE HUB: Adello nabs $2mln Series A

Swiss mobile advertising firm Adello has closed $2 million in Series A funding. The investors were Swisscom Ventures and Adello management. According to the firm, the capital will be used to expand into Asia and the U.S.​

August 13, 2014 - CIOL Bureau: Adello closes USD 2M in funding

More than 500 companies have opted to run their mobile advertising campaigns on Adello's platform

August 13, 2014 - Bernama: Mobile Media Company, Adello, Closes USD 2M In Funding From Swisscom Ventures And Adello Management To Expand Into Asia And The United States

Adello, a leader in mobile advertising in Switzerland, has secured 2 million in Series A funding from Swisscom Ventures and Adello management for further expansion into Asia and the United States.

August 13, 2014 - The Malay Mail Online: Adello secures US$2m funding to allow expansion into Asia, US

Adello, a leader in mobile advertising in Switzerland, has secured US$2 million (RM6.38 million) in Series A funding from Swisscom Ventures and Adello management for further expansion into Asia and the United States.

August 13, 2014 - Business Wire: Mobile Media Company, Adello, Closes USD 2M in Funding From Swisscom Ventures and Adello Management to Expand Into Asia and the United States

Adello, a leader in mobile advertising in Switzerland, has secured 2 million in Series A funding from Swisscom Ventures and Adello management for further expansion into Asia and the United States.

August 13, 2014 - Broadway World: Mobile Media Company, Adello, Closes USD 2M in Funding From Swisscom Ventures and Adello Management to Expand Into the US

Adello, a leader in mobile advertising in Switzerland, has secured 2 million in Series A funding from S​wisscom Ventures and Adello management to further accelerate the company's global expansion into the US.

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August 12, 2014: Mobile Media Company, Adello, Closes USD 2M in Funding from Swisscom Ventures and Adello Management to Expand into the US

Adello, a leader in mobile advertising in Switzerland, has secured 2 million in Series A funding from Swisscom Ventures and Adello management to further accelerate the company’s global expansion into the US.

Download PDF

February 21, 2014: Adello Expands to Asia

Download PDF (In German)

A​ugust 29, 2013: Technology break-through to disrupt mobile advertising.

Adello, leading European DSP merges with HStreaming, leader in low-latency Big-Data analytics Download PDF

August 13, 2013: New Advertising Formats for Swiss Smartphones.

Adello and OMD bring a new advertising format to Swiss Smartphones. Download PDF (In German

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Feb

ruary 21, 2013: Adello uses HStreaming Technology for AdCTRL.

AdCTRL increases advertising efficiency for advertisers, app developers, and exchange platforms through real-time analytics based on HStreaming technology. Download PDF (In German)

February 15, 2013: Adello Repositions for International Ma

rket.

The

largest Swiss mobile advertising marketer Adello expands internationally and repositions itself as Adello Group. Download PDF (In German)

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