​​​Technology Matters

Adello continuously uses thousands of parameters and re-computes your optimal audiences 100,000 times a second


The combination of fully automated predictive AI and human insight delivers maximum performance. Adello is an Apache contributor and our platform has received more than a dozen awards by analysts from Gartner, CRN or Technavio. Adellos technology has been granted several patents. As one of few companies in this field, Adello operates its own private cloud at petabyte scale.

Use of More Data than Anybody Else​

We use thousands of variables to optimize your campaign. Everybody understands that more and more relevant data leads to better campaign results, but probably less than a dozen of companies worldwide can handle such amounts of data in real time.​

Continuous Analysis of All Data in Real Time

Mobile is about finding the right moment. Your customers make purchasing decisions based on where they are and how they feel right now and not yesterday. So do we. Everything that we do is in real time, because your customers take decisions here and now.

Unmatched Results

Our unique AI technology delivers hassle free, self-learning campaigns that are fully automated, securing unmatched ROI for your mobile marketing campaigns.


Our entire platform AdCTRL was built in-house: from infrastructure, data management platform, SDK, machine learning algorithms, bidder to ad serving. This allows us to tap into over 1.6 billion devices worldwide at full granularity. Adellos globally scaled mobile AI solution solves the challenge of reaching real, relevant people at scale, and delivers on the campaigns KPI’s down the funnel.

Precise Audience Creation

Adello understands the complexness of Mobile Audience targeting and uses its own User Index to map, correct and enrich user profile data for each campaign looking for a special audience based on device, location, demographics or interest data.​

Gain Actionable Insights

Adello takes Programmatic Brand Safety serious. Our 3-step process is key to block invalid ad traffic from start.

        1. Automatic filter of new traffic and publishers by keywords (eliminates ~90%) 
        2. Continuous manual whitelisting process                                             
        3.  Post-campaign analysis and manual random sampling.

Spend Money Wisely with AdCTRLDefender & ViewCTRL

Adello managed campaigns are exclusively using the AdCTRLDefender technology to buy (pre-bid) as much valid and viewable impressions as possible, optimizing the campaign results already from start. ViewCTRL delivers IAB-compliant viewable Mobile Ads at a guaranteed rate (vCPM). Advertisers receive maximum planning security and quality. ​

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